Navigating HIPAA: How to Ensure Compliant Marketing for Medical Device and Health Tech Startups
Thursday, July 17 @ 12pm
➤ Virtual Webinar
Navigating health data privacy is a critical — and often confusing — challenge for medtech startups. Are you a HIPAA covered entity, a business associate, or neither? What are the implications of collecting self-reported health information in lead forms? And how do privacy considerations shift as your company scales?
Join us for an in-depth conversation unpacking the complexities of HIPAA compliance, Business Associate Agreements (BAAs), and broader state and federal privacy laws that may impact your operations — even if HIPAA doesn’t. We'll explore common misconceptions, risks of non-compliance, and actionable strategies for building trust, managing risk, and designing effective privacy policies.
Whether you're building a connected device, capturing health-related leads, or preparing for partnership and acquisition conversations, this session will equip you with the clarity and tools to move forward confidently.
Speakers
Calvin Gooley
CEO, Cicada
Calvin Gooley is the founder of Cicada, a healthcare-innovation focused specializing in commercial launch and marketing strategies for scaling medical device and consumer healthcare products. He also serves as Executive Director of the MedTech Collaborative, an industry network advancing the MedTech ecosystem in Northern New England through initiatives such as the Northern New England MedTech Conference and annual Pitch Competition, supporting pre-commercial and commercial-stage innovators through programming, partnerships, unique benefits and visibility opportunities.
Calvin founded Cicada while at the University of Vermont, and 6 years later has grown it into a trusted partner to innovation centers, startups, and established medical device firms. His team’s work spans commercialization strategy, digital campaigns, and systems implementation for clients across the healthcare innovation landscape.
Outside of work, Calvin enjoys snowboarding, biking, and hiking with friends and family.
Andrew B. Eills
Attorney, Sheehan Phinney
Andrew Eills is a seasoned health care attorney with over 35 years of legal experience in New Hampshire. His practice spans contracts, M&A, regulatory compliance, and governance for both corporate and nonprofit health care entities. Andrew advises a wide range of providers—including FQHCs, hospitals, medical spas, and long-term care facilities—on HIPAA, state privacy laws, the Anti-Kickback Statute, Stark Law, licensing, credentialing, and strategic planning.
In addition to his health care work, Andrew has represented the N.H. aggregate industry, served as a registered lobbyist for telecom clients, and acted as a hearings officer for the State Banking Department. In 2016, he was appointed Chair of the N.H. Public Employee Labor Relations Board by then-Governor Hassan.
Douglas G. Verge
Shareholder and Director, Sheehan Phinney
Doug is co-chair of the Sheehan Phinney's Data Privacy and Security Law Practice Group. He also is an integral member of Sheehan Phinney’s intellectual property law practice, having previously chaired the firm’s IP Practice Group for close to 10 years. Doug’s clients range from start-ups to multinational companies, representing diverse business interests, including manufacturing, technology, healthcare, education, and the arts. He also works closely with foreign counsel in numerous countries in connection with the protection of his clients’ rights abroad. Having litigated and negotiated complex intellectual property, commercial, and corporate cases, Doug’s litigation background enables him to bring those insights and skills to his transactional practice.
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